This is my second AdHac: IKEA furniture. The concept is pretty simple, utilising the style of the IKEA instructions I visualised the process of the customer who buys something from IKEA and, with the pieces provided, builds something completely different.


Although this doesn’t fit with my original vision of low res 90’s style visuals, I think that using the IKEA instruction manual is much more appropriate. There is a whole range of ironic posters that copy and satirise the IKEA format, like the one pictured below.



Author: Pip Williamson

Pip // Animator & Motion Designer

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